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Based on the provided brand details of Deramaxx, here is a 30-question Attitude, Usage and Awareness survey designed for a representative sample of consumers in the United States who purchase or consume the brand:

Pop-Tarts Attitude, Usage and Awareness Survey

Welcome to the Pop-Tarts Consumer Survey! We appreciate you taking the time to share your thoughts with us. Your feedback is valuable and will help us understand your experience with Pop-Tarts. This survey should take about 20 minutes to complete.

Section 1: Demographics and Segmentation

  1. What is your age group?

    • Under 18
    • 18-24
    • 25-34
    • 35-44
    • 45-54
    • 55-64
    • 65+

  2. What is your gender?

    • Male
    • Female
    • Non-binary/Third gender
    • Prefer not to say
    • Other (please specify)

  3. In which state do you currently reside?

  4. Which of the following best describes your current employment status?

    • Employed full-time
    • Employed part-time
    • Unemployed
    • Student
    • Retired
    • Homemaker
    • Other (please specify)

Section 2: Brand Awareness 5. Before today, were you aware of the Pop-Tarts brand?

  • Yes
  • No → If "No", skip to question 9.

  1. How did you first become aware of Pop-Tarts? (Select all that apply)

    • TV commercials
    • Online advertisements
    • Social media
    • In-store displays
    • Friends or family
    • Other (please specify)

  2. When you think of toaster pastries, which brands come to mind first?

  3. Have you seen or heard any advertising for Pop-Tarts in the past month?

    • Yes
    • No

Section 3: Brand Attitude 9. On a scale from 1 to 7, how would you rate your overall impression of Pop-Tarts? (1 being very negative, 7 being very positive)

  1. What words or phrases come to mind when you think of Pop-Tarts?

  2. What do you perceive as the strengths of the Pop-Tarts brand?

  3. What do you perceive as the weaknesses of the Pop-Tarts brand?

Section 4: Product Usage 13. Have you ever consumed Pop-Tarts?

  • Yes
  • No → If "No", skip to question 19.
  1. How often do you consume Pop-Tarts?
  • Daily
  • Weekly
  • Monthly
  • Rarely
  • Never anymore
  1. What occasions do you typically consume Pop-Tarts? (Select all that apply)
  • Breakfast
  • Snack
  • Dessert
  • Other (please specify)

  1. Which flavors of Pop-Tarts have you tried? (Open-ended)

  2. Where do you usually purchase Pop-Tarts? (Select all that apply)

  • Supermarket
  • Convenience store
  • Online
  • Other (please specify)
  1. Are Pop-Tarts your preferred brand of toaster pastries?
  • Yes
  • No → If "No", skip to question 21.

Section 5: Competitive Comparison 19. Compared to other toaster pastry brands, how do you rate Pop-Tarts on the following attributes? (Rate each attribute from 1 to 7, where 1 is much worse and 7 is much better)

  • Taste
  • Variety of flavors
  • Price
  • Packaging
  • Availability
  1. What other brands of toaster pastries have you consumed in the past 6 months?

Section 6: Satisfaction and Loyalty 21. How satisfied are you with Pop-Tarts? (1 being very dissatisfied, 7 being very satisfied)

  1. How likely are you to recommend Pop-Tarts to a friend or family member? (1 being not at all likely, 7 being extremely likely)

  2. What would make you more likely to purchase Pop-Tarts more frequently?

Section 7: Innovation and Feedback 24. If Pop-Tarts were to introduce a new flavor, what flavor would you like to see?

  1. How interested would you be in a healthier version of Pop-Tarts with reduced sugar and whole grains? (1 being not at all interested, 7 being extremely interested)

  2. What is your opinion on the current packaging of Pop-Tarts? (Open-ended)

  3. Would you be interested in Pop-Tarts merchandise (e.g., clothing, accessories)? (Yes/No)

  4. Any additional comments or suggestions for Pop-Tarts?

Thank you for completing the Pop-Tarts Consumer Survey. Your feedback is highly valuable to us and will contribute to our ongoing efforts to provide the best possible products and experiences to our consumers.

Analyze verbatim and transcripts

Generative AI analysis of qualitative and quantitative survey data, offering insights efficiently.

Assistant
Travel Experience Post-Flight Services In-Flight Experience Seating Connectivity Flight Management Customer Service Communication & Information Baggage Compensation & Resolution Loyalty & Feedback Comfort & Amenities Crew Interaction Catering Seat Allocation & Comfort Internet Access delays canceled flight boarding issue rebooking issue cancellation punctuality missed connection refund issue check-in issue customer service attitude friendly crew attentive cabin crew rude behavior lack of empathy lack of response lack of care lack of assistance communication lack of communication lack of information repeated incidents baggage handling lost baggage damage inconvenience compensation lack of compensation unsatisfactory resolution lack of accommodation financial impact poor experience loyalty program mixed review entertainment system in-flight entertainment amenities seat comfort aircraft condition cabin crew flight attendants rude staff

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OLS Regression Results
Dep. Variable: Overall_Rating R-squared: 0.418
Model: OLS Adj. R-squared: 0.388
Method: Least Squares F-statistic: 13.78
Date: Tue, 02 Apr 2024 Prob (F-statistic): 1.73e-86
Time: 02:43:33 Log-Likelihood: -1424.0
No. Observations: 1071 AIC: 2956.
Df Residuals: 1017 BIC: 3225.
Df Model: 53
Covariance Type: nonrobust
attentive cabin crew attitude customer service friendly crew lack of assistance lack of care lack of empathy lack of response rude behavior boarding issue canceled flight cancellation check-in issue delays missed connection punctuality rebooking issue refund issue baggage handling damage lost baggage communication lack of communication lack of information repeated incidents aircraft condition amenities entertainment system in-flight entertainment seat comfort food and beverage service in-flight meal quality cabin crew flight attendants rude staff compensation financial impact inconvenience lack of accommodation lack of compensation unsatisfactory resolution loyalty program mixed review poor experience seat allocation WiFi availability Type Of Traveller Seat Type Seat Comfort Cabin Staff Service Food & Beverages Ground Service Inflight Entertainment Wifi & Connectivity Value For Money −0.6 −0.4 −0.2 0 0.2 0.4 0.6

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Assistant

Certainly! Here is a 20-question Attitude, Usage, and Awareness (AAU) survey designed specifically for airline customers in the United States.

Attitude, Usage, and Awareness (AAU) Survey

Welcome and Introduction: Thank you for participating in our survey. Your feedback is valuable in helping us understand customer experiences and perceptions of airlines. This survey should take approximately 20 minutes to complete.

Segmentation Questions

  1. What is your age group?

    • Under 18
    • 18-24
    • 25-34
    • 35-44
    • 45-54
    • 55-64
    • 65 or older

  2. What is your gender?

    • Male
    • Female
    • Non-binary/Third gender
    • Prefer not to say

  3. In which state do you currently reside?

Brand Awareness

  1. When thinking about airlines, which brands come to mind first? (Open-ended)

  2. How did you first become aware of our airline brand? (Select all that apply)

    • Television advertisement
    • Social media
    • Online advertisement
    • Word of mouth
    • In-flight experience
    • Other (Please specify)

Brand Attitude

  1. On a scale of 1 to 7, where 1 is very negative and 7 is very positive, how would you rate your overall perception of our airline?

  2. What are the reasons for your rating in the previous question? (Open-ended)

Product Usage

  1. How often do you travel by air?

    • Never
    • Rarely (once every few years)
    • Occasionally (1-2 times per year)
    • Frequently (3-5 times per year)
    • Very frequently (6+ times per year)

    [If "Never" Skip to Q11]

  2. For your most recent flights, have you flown with our airline?

    • Yes
    • No

    [If "No" Skip to Q11]

  3. What is your primary reason for choosing our airline? (Select one)

    • Price
    • Convenience (flight times, locations)
    • Loyalty program
    • On-board experience
    • Safety record
    • Customer service
    • Other (Please specify)

Competitive Comparison

  1. Compared to other airlines you have flown with, how does our airline rank in terms of overall satisfaction?
    • Much better
    • Somewhat better
    • About the same
    • Somewhat worse
    • Much worse
    • Not applicable/I have not flown with other airlines

Satisfaction and Loyalty

  1. How satisfied are you with your most recent experience with our airline?

    • Very dissatisfied
    • Dissatisfied
    • Neutral
    • Satisfied
    • Very satisfied

  2. How likely are you to recommend our airline to friends or family?

    • Very unlikely
    • Unlikely
    • Neutral
    • Likely
    • Very likely

Innovation Questions

  1. Our airline is considering introducing new services. Which of the following would enhance your travel experience? (Select all that apply)
    • More legroom
    • Improved in-flight entertainment
    • Healthier food options
    • Faster check-in procedures
    • Complimentary Wi-Fi
    • Other (Please specify)

Customer Experience

  1. What is the most important factor you consider when booking a flight? (Select one)

    • Price
    • Flight schedule
    • Non-stop flight availability
    • Airline reputation
    • Frequent flyer benefits
    • Previous experience with the airline

  2. Have you ever faced any issues while flying with our airline?

    • Yes (Please specify)
    • No

Final Questions

  1. If you had the power to change one thing about our airline, what would it be? (Open-ended)

  2. What do you value most about your experience when flying with any airline? (Open-ended)

  3. In terms of future travel, how likely are you to consider our airline as your first choice?

    • Very unlikely
    • Unlikely
    • Neutral
    • Likely
    • Very likely

  4. Do you have any additional comments or suggestions for our airline? (Open-ended)

Closure: Thank you for your time and feedback! Your responses are very important to us and will contribute to improving our services.

Please note that the skip patterns are incorporated to ensure that if a respondent hasn't used the airline, they will skip the usage-related questions but will still contribute to the overall understanding of brand perception and competitive positioning.

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